Bi-Monthly K-Pop Report: Commercial Trends & Idol Endorsements (2025.10-11)

📄Downlode & Check updated TOP 10 Ranked Idol Commercial Endorsement Brands(2025.10-11) by K-Dropshipping:

As we approach the end of 2025, the K-Pop industry continues to thrive, captivating fans worldwide with its dynamic idols and innovative merchandise. This report aims to highlight the latest trends and must-have products endorsed by your favorite stars for November and December. From fashion collaborations that set the bar high to beauty lines that promise to elevate your skincare routine, K-Pop idols are not just entertainers; they are influential trendsetters. Additionally, for aspiring entrepreneurs and dropshippers, we've included a selection guide to help you navigate the most sought-after K-Pop products and identify reliable suppliers. Whether you're a devoted ARMY, a loyal Blink, or a new fan exploring the vibrant world of K-Pop, this comprehensive selection guide will help you discover what’s hot this season and how you can incorporate these trends into your own collection or business!

Overview of K-Pop Trends for Late 2025

Global Top K-POP Artists of the 2025 Year (Source: Spotify)

1. BTS

2. Stray Kids

3. JENNIE

4. ROSE

5. HUNTR/X

6. TWICE

7. BLACKPINK

8. Jung Kook

9. ENHYPEN

10. KATSEYE

Melon Music Awards 2025 Announces Winners For Top 10 Artists

According to Melon, the final winners of this year’s Top 10 awards were determined based 60 percent on Melon download and streaming counts, 20 percent on users’ votes, and 20 percent on judges’ evaluations.

The Top 10 artists for the Melon Music Awards 2025 are as follows:

1. aespa

2. BOYNEXTDOOR

3. G-Dragon (BIGBANG)

4. IVE

5. Jennie (BLACKPINK)

6. Lim Young Woong

7. NCT WISH

8. PLAVE

9. RIIZE

10. Rosé (BLACKPINK)

Forbes Named the Top Kpop Artists of 2025:

1. Jennie

2. Rosé

3. Stray Kids

4. BTS

5. Taehyung

6. BLACKPINK

7. aespa

8. IVE

9. TWICE

10. NewJeans

11. G-Dragon

12. Jungkook

13. Jin

14. LE SSERAFIM

15. Jimin

16. J-Hope

17. ENHYPE

18. ILLIT

19. IU

20. BABYMONSTER

21. BOYNEXTDOOR

22. EXO

23. Hearts2Hearts

24. DAY6

25. TWS

26. i-dle

27. Jisoo

28. WOODZ

29. NCT DREAM

30. ALLDAY PROJECT

As we wrap up our exploration of the K-Pop landscape for late 2025, it's clear that certain artists continue to dominate both global charts and local awards. BTS remains an unparalleled force, consistently topping Spotify's Global Top K-Pop Artists list, showcasing their enduring popularity and influence. Following closely are Stray Kids, JENNIE, and Rosé, who have not only captivated fans with their music but also made significant impacts on fashion and culture. The Melon Music Awards further highlight the emergence of new talents like aespa and BOYNEXTDOOR, alongside established icons such as G-Dragon and BLACKPINK. With a blend of seasoned artists and rising stars, the K-Pop scene is thriving, making it an exciting time for fans and newcomers alike. As these idols continue to break records and set trends, they pave the way for the next generation of artists, ensuring that K-Pop will remain a vibrant and influential genre for years to come.

Must-Have Products from Top Idols: Idol Collections

1. Same Fashion Items

When curating the ultimate K-Pop fashion collection, the key to success lies in identifying "Idol Same-Style" items across the full spectrum of an idol's schedule. These coveted fashion pieces are scattered across distinct scenarios that drive consumer demand. Concert Stages and Music Festival Live Concerts are the go-to sources for bold, statement accessories and performance-wear trends. Meanwhile, Public Events and Fan Sign Meetings showcase polished, photogenic looks popular among fans. However, the hunt for viral products extends much further.

Airport Fashion and Private Outings remain the "holy grail" for real-life aesthetics, but savvy sellers should also monitor Dance Practice Videos, which are the primary driver for global streetwear and athleisure trends (think sweatpants, crop tops, and sneakers). Additionally, Social Media Updates (Instagram OOTDs, TikTok challenges) and Live Streams (Weverse/IG Live) offer an intimate look at casual home wear, pajamas, and accessories like glasses or beanies. Even Variety Show Appearances and YouTube Vlogs serve as crucial touchpoints, revealing the comfortable yet trendy items idols choose when the heavy stage makeup comes off. By monitoring this diverse range of channels, sellers can pinpoint the exact items—from high-end to humble basics—that are about to go viral.

2. Accessories and Lifestyle Items

Beyond clothing, the "Idol Same-Style" phenomenon extends deeply into the world of accessories and lifestyle goods, often serving as the most accessible entry point for fans to connect with their favorites. The hunt for these viral items requires a keen eye on specific details. Selfie Updates and Live Streams are goldmines for spotting small accessories like phone cases, beaded bracelets, rings, and even specific tech gadgets (like headphones or cameras) that idols use daily.

Airport Departures often reveal "It" bags, hats, and sunglasses, while Vlogs and Behind-the-Scenes Content offer a rare glimpse into their personal spaces, sparking trends in room decor—think specific scented candles, plush toys, mood lamps, and bedding. Even Fan Sign Events can trigger viral moments for cute headbands or plushies gifted by fans that idols choose to wear. These small, often affordable items allow fans to subtly incorporate a piece of their idol's life into their own, making them high-conversion products for any K-Pop focused shop.

Commercial Kpop Idol Endorsements: Brands to Watch

1. Major Beauty Endorsements by Top Idols

The global surge in K-Beauty's popularity is inextricably linked to the influence of top K-Pop idols, who are now the faces of some of the most sought-after skincare brands in the U.S. market. Laneige has tapped BTS’ Jin as its latest global ambassador, driving massive interest in their viral Lip Sleeping Mask, while Mediheal leverages the star power of (G)I-DLE’s Minnie and TWS to promote their essential sheet masks and toner pads—products also favored by Super Junior’s Eunhyuk for daily use. Innisfree continues to dominate the sunscreen game with endorsements from Seventeen’s Mingyu and IVE’s Wonyoung, solidifying its status as a staple for effective, white-cast-free protection. Other notable partnerships include ENHYPEN as global ambassadors for Dr.Jart+, promoting barrier-strengthening products like the Ceramidin Under Eye Cream, and LE SSERAFIM’s Kazuha representing Etude, known for its gentle, clean beauty cleansers.

From Beauty of Joseon (endorsed by Tiffany Young) to the cult-favorite COSRX Snail Mucin, these brands are not only accessible via major U.S. retailers like Amazon and Ulta but are also essential picks for any fan looking to replicate the "glass skin" glow of their favorite idols.

source: https://www.billboard.com/culture/product-recommendations/best-korean-beauty-brands-kpop-k-beauty-endorsements-1235944105/

2. New& Niche KR Fashion Brands Entering the Market

If you’ve ever scrolled through Instagram wondering where BLACKPINK, NewJeans, or IVE get their effortless "off-duty" looks, you’re in the right place. The secret isn't always high-end luxury; it’s the explosion of New & Niche Korean Brands.

These labels are redefining the "Idol Same Style" phenomenon, shifting from unattainable couture to expressive, street-savvy, and retro-inspired pieces. Below is your curated guide to the brands currently taking over Seoul—and your favorite idol’s closet.

📸 The Style Breakdown: Who Wears What?

To help you navigate these rising stars, let's categorize them by the specific "vibe" they offer.

a. The "It Girl" & High-Teen Aesthetic

These brands are perfect for that main-character energy, often seen in concept photos and viral mirror selfies.

• Notyourrose: As the name suggests, this isn't for the faint of heart. A favorite of Rosé (BLACKPINK) and Wonyoung (IVE), this brand defines the "Chaebol crush" look—think satin, ruching, and body-con silhouettes that are feminine yet icy.

• Fancy Club: The ultimate Y2K playground. With butterfly motifs, sheer mesh, and cropped cuts, it’s a go-to for groups like (G)I-DLE and aespa when they want a funky, retro-pop look.

• Coyseio: Riding the "Balletcore" wave, this brand features ribbons, lace, and soft layers. It captures that dreamy, fragile aesthetic often seen on NewJeans.

b. Off-Duty & Practice Room Cool

This is the "real" idol style—what they wear to dance practice or the airport.

• Rest & Recreation: Currently the "supreme" of K-casual. Their signature comma logo tank tops and sweats are everywhere. It’s the definition of "Athleisure"—comfy enough for dance practice, stylish enough for a paparazzi shot.

• Glowny: Formerly known as Spooning, Glowny masters the "LA cool girl in Seoul" vibe. Think vintage-wash tees and low-rise bottoms. It’s a favorite of Red Velvet’s Seulgi for its effortless, undone charm.

• Anyonemore & Modimood: These are the unsung heroes of daily wear. Anyonemore offers that quintessential "Hongdae street style" at an accessible price point, while Modimood focuses on softer, emotional textures for a low-key, artsy vibe.

c. The Edgy & Global Cult Favorites

• Nofficialoffice: A clever play on "Non-Official Office." They deconstruct office wear into street fashion—think cut-out blazers and asymmetrical shirts. It's perfect for the "girl crush" concept (think Karina of aespa).

• Courrèges & P.A.M.: While Courrèges is French and P.A.M. (Perks and Mini) is Australian, they are honorary K-fashion staples. Courrèges has seen a massive revival thanks to Jennie, becoming the symbol of retro-futurism in Korea. P.A.M. is the choice for idols who want to signal deep streetwear knowledge and artistic taste.

🛍️ Quick Cheat Sheet: The Idol Vibe Check

Here is a summary table to help your readers find their perfect brand match:

💡 Final Styling Tip

The key to nailing this look is the mix. K-pop stylists rarely wear one brand head-to-toe.

Try pairing a sporty Rest & Recreation windbreaker with a delicate Notyourrose skirt, or wear a high-end Courrèges top with baggy Anyonemore sweatpants. That high-low contrast is exactly what makes the "Idol Same Style" so iconic and replicable! ✨

Dropshippers Selection Guide: Mastering the K-Commerce Wave

Entering the Korean market niche is lucrative, but success depends on curating the right catalog and securing a supply chain that can keep up with the fast-paced "Hallyu" trends. Here is a breakdown of how to navigate product selection, sourcing, and marketing in this competitive space.

1. Top K-Pop Products for Dropshipping

While albums are the staple of K-Pop, the highest profit margins often lie in "Idol Lifestyle" and fan culture accessories. Instead of competing with major retailers on album sales, focus on the booming demand for "Idol-Same Style" fashion—clothing and accessories worn by stars from brands like Glowny or Rest & Recreation. Additionally, the "Polco" (Polaroid Decoration) trend is massive; stickers, photocard holders (toploaders), and collect books are lightweight, low-cost, and high-volume items that fans buy repeatedly. Don't overlook K-Beauty and skincare, specifically the niche products idols recommend in their "Get Ready With Me" vlogs, as these often sell out instantly upon discovery.

2. Finding Reliable Suppliers

The biggest challenge in K-Dropshipping is authenticity and logistics. Fans are incredibly discerning; selling fake merchandise or dealing with slow, untraceable shipping can destroy your brand's reputation overnight. You need a partner physically located in Korea who understands the local market.

This is where specialized platforms like K-Dropshipping become essential. Unlike generic Chinese suppliers (like AliExpress) who often lack access to genuine Korean brands, K-Dropshipping acts as a direct bridge to Seoul. They specialize in sourcing authentic K-Pop merch, K-Fashion, and K-Beauty directly from local distributors. By utilizing their fulfillment services, you ensure your customers receive genuine products with the correct Korean packaging, solving the two biggest headaches for international sellers: provenance and shipping speed.

3. Marketing Strategies for K-Pop Merchandise

Marketing to K-Pop fans requires tapping into the emotional connection they have with their idols. Traditional ads are less effective than content-driven strategies on TikTok, Instagram Reels, and Pinterest.

• "Get the Look" Content: Create side-by-side comparisons of an idol’s outfit and the affordable pieces you sell (sourced via K-Dropshipping) to recreate that look.

• Unboxing & ASMR: The "unboxing experience" is a ritual in K-Pop culture. Video content showing the careful packaging and aesthetic of your products builds immense trust.

• Community Engagement: Use hashtags specific to fandoms (e.g., #BlinkStyle, #NewJeansFashion) and engage with fan edits. Positioning your store not just as a shop, but as a fellow fan who "gets it," is the most powerful conversion tool available.

Conclusion

As we close out 2025, it is evident that K-Pop has evolved from a music genre into a comprehensive global lifestyle engine. The influence of idols like Jennie, Rosé, and the members of BTS now dictates the pulse of fashion and beauty markets far beyond Seoul.

For fans, this means an ever-expanding playground of aesthetics to explore—from the "High-Teen" luxury of Notyourrose to the cozy, off-duty vibes of Rest & Recreation.

For entrepreneurs and dropshippers, this represents a golden window of opportunity. The demand for "Idol Same-Style" items is not a fleeting trend but a sustainable market fueled by deep emotional connections. Success in this niche doesn't come from simply selling products; it comes from understanding the narrative behind the item—whether it's the lip mask Jin uses or the beanie worn in a dance practice video. By leveraging reliable sourcing partners and staying attuned to the daily shifts in idol culture, you can turn fandom passion into a thriving business.

Stay curious, keep watching the charts, and don't be afraid to experiment with your style or your store inventory. The next viral trend is just one comeback away.

🔗 Additional Resources & Links

To help you stay ahead of the curve, here is a curated list of sources and tools mentioned in this guide, categorized for easy navigation.

📦 Business & Sourcing Tools

• K-Dropshipping

  • Best for: Sourcing authentic Korean fashion, K-Pop merch, and K-Beauty directly from Seoul. Essential for dropshippers who need reliable logistics and genuine products to build trust with fans.

📊 Trend Data & Charts

• Melon Music Awards (MMA)

  • Best for: Tracking domestic Korean popularity. The "Top 10 Artists" list is a reliable indicator of who is currently dominating the local market.

• Spotify Global K-Pop Charts

  • Best for: Understanding international reach. Use this to see which artists (like Stray Kids or Lisa) have the strongest global fanbase for export potential.

• Forbes Korea Power Celebrity

  • Best for: Identifying high-value brand ambassadors. This list ranks influence based on earnings, media exposure, and broadcast activity.

💄 Fashion & Beauty Insights

• Billboard K-Beauty Guide

  • Best for: Deep dives into specific product endorsements, such as Laneige (Jin) and Innisfree (Wonyoung).

• Brand Official Sites (For Style Research):

  • Fashion: Glowny, Rest & Recreation, Fancy Club

  • Beauty: Mediheal, Dr.Jart+, Beauty of Joseon

📱 Social Monitoring (Where to Spot Trends First)

• Instagram: Follow hashtags like #KpopFashion, #IdolCloset, and specific brand tags (e.g., #Courreges).

• YouTube: Monitor "Dance Practice" videos and "Vlog" content from official group channels for casual wear inspiration.

• TikTok: Search for "Unboxing" and "Polco" (Polaroid Deco) trends to see what fans are currently buying and creating.